"What if the brand kit changed with the seasons?... Just like our clothes."
This quote came from a journal entry of ongoing brainstorms for what Chayse could be one day.
Alongside this idea, I've dreamed to build something more than just an online store. We’ve created an experience that grows with you, shifts with the time of year, and tells a fresh story every season… without ever losing who we are.
How? Through what we call, "Chayse Drops." Chayse Drops are a curated way of storytelling through branding visuals. Chayse Drops are meant to evolve throughout the year, keeping the heart of Chayse consistent while letting the creative direction breathe and bloom in new ways for our story to continually unfold.
Not only do we get to flex some creative muscles, but we've never been one to conform to just one "style," so why did a brand have to?
Why It Matters
Just like your style reflects different moods, milestones, and moments… we believe our brand should, too. These brand kits are more than a marketing idea—they’re our way of infusing purpose into everything we do.
Each season brings its own rhythm and we hope to reflect those seasonal shifts in the way Chayse looks and feels—from the colors you see on the site, to the way our socials are styled and presented, to the tone of the stories we tell.
Because your story doesn't stay the same, and we want to grow together.
Drop One: Digital Diary
Drop Two: Chayse at the Plaza
Drop Three: Postcards from Chayse
What’s Next?
Future brand kits will be completely new in color and concept—yet still unmistakably Chayse. It’s all part of creating an immersive space that evolves with you—visually, emotionally, and spiritually.
Because here’s what we've learned so far:
Your style is allowed to change.
Your life will shift, and your story will grow.
And we want Chayse to meet you in every season of it. . .